Previously, I've spoken in detail about how to increase engagement on your website, highlighting the importance of concise messaging, strong calls-to-action, fresh content, and many other strategic elements. While the engagement you garner on your website directly influences your ability to generate sales and leads, if basic functionalities and core design elements aren't up to par, you won't be capable of keeping users on your site, let alone keep them engaged with your brand. To keep up with the times, stay relevant, and make overall improvements with online presence, a lot of brands undergo website redesigns. Whether you want a lower bounce rate, to keep users on your site longer, or...
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